How We Work
No endless discovery phases. No vague timelines. We move through five clear stages, with checkpoints and deliverables at every step
You'll always know where you are, what's next, and what success looks like.
Discovery to Delivery
Sixteen years in corporate marketing taught us this: the best work happens when everyone knows the plan. We keep you in the loop, ask the hard questions, and deliver what we promise — no surprises, no excuses.
1.
Discovery
We start by listening. What are you trying to achieve? Who needs to hear your message? What's working, what's not, and what's getting in the way?
This phase is about clarity, not guesswork. We'll ask the right questions, review your existing assets, and map your goals to measurable outcomes.
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Discovery summary document
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Goals and success metrics
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Project roadmap and timeline
2.
Strategy
Once we understand your goals, we build the roadmap. Depending on what you need, that might mean positioning frameworks, content plans, campaign blueprints, or technical systems — whatever gets you from where you need to be.
Strategy sessions are collaborative. You'll see the drafts early, and we'll refine together.
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Strategic framework tailored to your project
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Recommendations and implementation roadmap
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Guidelines and documentation for execution
3.
Execution
This is where strategy becomes real. We create the content, campaigns, or systems you need — whether that's website copy, campaign materials, editorial calendars, or platform setup.
No handoffs. No surprises. We do the work, and you stay in the loop.
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Final content and creative assets
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Campaign materials and templates
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Platform setup or system documentation
4.
Review
Before anything goes live, you get the chance to review and refine. We build in structured feedback loops so you can weigh in on messaging, design, and execution without endless revision cycles.
Your input matters. We'll make sure you're confident before we move forward.
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Revised drafts based on your feedback
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Final approval sign-off
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Launch checklist
5.
Delivery & Follow-Up
Final assets are delivered with clear documentation, training (if needed), and a plan for what comes next. Whether that's ongoing support, a follow-up sprint, or a handoff to your internall team, you'll never be left wondering what to do next.
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Final files and documentation
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Training and handoff session (if applicable)
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Next steps and recommendations
Built Different
We're not a big agency with layers of account managers. You're working directly with someone who's spent 16 years partnering with cross-functional teams, creative agencies, and in-house leaders to get marketing done right — someone who understands both the big picture and the details.
Clear Plans, No Jargon
We skip the buzzwords and deliver straightforward, actionable plans. You'll always know what we're doing, why we're doing it, and how it connects to your goals.
Fixed Timelines
Every project has a clear start and end date. We respect your time and budget — no scope creep, no surprise invoices. If something needs to change, we tell you immediately and explain why.
Real Partnership
You get honest input, not just execution. We'll challenge assumptions, offer alternatives, and help you think through decisions that move your business forward.
What Colleagues Say
"I am happy to recommend Emily Harubin for her professionalism and marketing contributions to our Social Impact Team... Emily played a key role in bringing our mission to life across multiple platforms. Emily worked hard to enhance our website presence through storytelling. She consistently demonstrated a team player attitude, creativity, strategic thinking, and a deep understanding of how to connect our social impact work to our audiences... Emily is an invaluable partner that any team would be lucky to have. She is passionate and driven about her work. She is personable and kind — the perfect addition to any team looking for a great marketing professional. I am grateful for her leadership and partnership throughout the years."
— Abigail J.
Manager, Philanthropy & Community Engagement